Multitude of visitors to the India Rubber Expo’17, one of world’s largest Rubber shows held at Chennai, had an important message to carry home beyond business as usual.
Automotive Tyre Manufacturers Association (ATMA) joined hands with India Rubber Expo to spread the message of Tyre Care & Safety amongst visitors of India Rubber Expo through multiple touch points. As an important element of overall road safety, tyre care has assumed all the more importance in recent years.
ATMA along with its technical partner Indian Tyre Technical Advisory Committee (ITTAC) unveiled a tyre safety pavilion with informative panels on tyre care & road safety. Mr. K M Mammen, Chairman ATMA inaugurated the Tyre Care & Safety Pavilion along with Mr. Vinod Simon, Chief Convener, India Rubber Expo Chennai.
The pavilion was intended to create awareness on tyre safety aspects in an interesting, illustrative and engaging manner. On this occasion, Mr Mammen also launched a creatively designed Tyre Safety calendar which was distributed widely amongst the visitors besides free literature on tyre safety and maintenance. A survey was also held amongst participants of India Rubber Expo to understand their awareness levels on tyre maintenance. A quiz on tyre safety elicited overwhelming response from the participants.
With increase in road travel, tyre maintenance has become extremely crucial. After all tyres are the only point of contact with the road and bear the entire weight of a vehicle. A massive campaign has been launched with distribution of free booklets and other merchandise about tyre safety”, said Mr. Rajiv Budhraja, Director General ATMA.
Besides a pavilion at the exhibition centre, around 30 certified engineers from ATMA members inspected tyres of the vehicles parked at the parking area of India Rubber Expo and briefed motorists about tyre conditions. Service engineers represented ATMA member companies including Apollo Tyres, Birla Tyres, Bridgestone, Ceat, Continental, Goodyear, JK Tyre, Michelin, MRF, TVS Tyre and Yokohama.