Amid launch of state-of-the-art models by Auto & Tyre majors at the ongoing Auto Expo 2018, the Tyre Safety Pavilion set up by Automotive Tyre Manufacturers’ Association (ATMA) at Hall 8 has emerged as a centre of attraction amongst visitors.
Besides distribution of safety booklets and one-on-one interaction with visitors on ways to improve safety, what has grabbed the attention is interesting animation films which present sequences from day-to-day life and underline the message of tyre safety.
Auto Expo visitors are being encouraged to play a creatively designed short quiz “How Tyre Smart You Are” on a specially launched app on Tyre Safety. The participants get prizes and a certificate of recognition lands in their inboxes appreciating their contribution to Tyre Safety.
“Sensitizing road users about safety is not an easy task. ATMA has designed an engaging way of spreading awareness on Tyre Safety through the launch of an app. Participation in the quiz and Instant recognition through certification acts as a major morale booster and helps motorists take pride in keeping their tyres in shape besides acting as a constant reminder”, said Mr Satish Sharma, Chairman ATMA.
“There are several benefits of well-maintained tyres including efficient braking, good ride and handling and fuel economy. Worn out and poorly maintained tyres are a big safety hazard. It is gratifying to note that visitors are responding to our call for Tyre Care & Safety and we are overwhelmed by the large turnout. We are sure this exercise will really help spread the awareness on safety and prevent accidents” added Mr Sharma.
In a series of Tyre Safety campaigns over one year, more than 100 service engineers from ATMA member companies carried out safety checks covering over 22000 tyres across New Delhi, Chennai, Mysore, Chandigarh and Greater Noida. The survey found that over 60% of the cars do not have properly maintained tyre pressure which undermines safety and fuel efficiency.
ATMA members which participated in Tyre Safery campaigns include Apollo Tyres, Birla Tyres, Bridgestone India, CEAT, Continental India, Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres and Yokohama.
Automotive Tyre Manufacturer’s Association
PHD House, 4th Floor, Siri Institutional Area,
Opp. Asian Games Village, New Delhi – 110 016